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How a la carte establishments implement worlwide restaurant trends in Finland
(2021)
The study was aimed at revealing how a la carte establishments implement worldwide restaurant trends in Finland. The author has implemented a research on the worldwide restaurant trends 2021 and has revealed the most ...
Social media in resort business : case study: Intercontinental Phu Quoc Long Beach Resort
(2021)
The thesis is made with the purpose to have better understanding of social media, the use of it as well as how it can be applied to a business using the SOSTAC framework.
The information written in the thesis is collected ...
Recommendations for the social media promotion of hotel spa services
(2022)
Most hotels do not pay due attention to the promotion of spa services. Because of this, many potentially interested customers do not know information about them. Thus, due to insufficient promotion of these services, hotels ...
TikTok as a new marketing channel for GastroBar Saimaa
(2022)
Businesses in the food and beverage industry are progressively turning to social media as their primary channel of communication. Witnessing the dramatic growth in terms of new user accounts and the expansion of TikTok ...
Social media marketing's (SMM) effect on consumer choice-making and brand image in Finland's restaurant industry
(2024)
This research examines the influence of social media on dining choices and brand reputation. As social media becomes integral to communication and decision-making, understanding its impacts on consumers is vital, especially ...
Business management of start-up DMC : case Go-Nordic
(2020)
The objective of the study was to develop a suitable product for Chinese visitors who come to Lakeland area. The work was commissioned by Go-Nordic. The information was gathered from literature sources, the Internet and ...
Storytelling as an informational tool in the tourism industry: Case: VisitLappeenranta
(2020)
The purpose of the thesis was to determine storytelling as an informational tool in the tourism industry. The author was responsible for clarifying the subject from the theoretical and research points of view.
The ...
The impacts of social media on destination branding. Case study based on Hanoi city – the capital of Vietnam.
(2020)
The purpose of the thesis was to discover the current situation of social media in destination branding with a use case of a developing city in Vietnam while weighing the impacts of social media marketing brings to advertise ...
Social Media in Tourism: The Impacts of Travel Content on YouTube and Instagram
(2020)
The purpose of this study is to show the immense effects that travel social media content has on the tourism industry in order to help people within the industry have a broader view on the content. The aim is to illustrate ...
The impact of travel content in social media on customers’ tourism decisions in Russia
(2021)
The growing presence of social media (SM) is increasingly modulating consumer behaviour in the travel industry. Social media is acknowledged as an important information source that influences tourists’ travel choices. ...








